A recent report by Nielsen has show that the UK mobile usage is growing eight times faster than the wired (traditional internet usage) did. The report also states that there are currently 7 million mobile internet users currently in the UK and those numbers are growing fast.

For the last couple of year marketeers have claimed it to be the ‘year of the mobile’ and this year it looks to be true.

What this means to businesses on the web?

Well if a potential customer finds your website on a mobile device and your website is not optimized for that device it could deter them from using your products or services.

Mobile optimized websites can run along side your existing website and a simple bit of detection can direct a mobile user the the optimized site.

Another useful fact about mobile websites is the ‘Click to call’ function, where a mobile user can click a button and it call the website owner automatically….clever eh?

for more information about mobile web development click here.